What is Email Marketing?

Do we really know… What is Email marketing and how does it works?

Email marketing simply known as the promotion of product or service through sending commercial messages to the targeting people via email. Every email sent to a potential or current customer could be considered as email marketing. Email marketing is also known as direct mail marketing. It is one of the segments of internet marketing. Email marketing is a popular way for businesses to reach customers. It is one of the fastest, cheapest and easiest way for marketers to connect with customers. It usually involves using email to send advertisements, request business and donations.

The purpose of email marketing is enhancing the relationship of a merchant with customers, convincing current customers to purchase something immediately, capturing new customers and to encourage customer loyalty. It is meant to build trust and brand awareness.

In this article we know about what email marketing really is, why companies should use it.

Types of effective marketing emails

  • Transactional emails
  • Email news letters

Transactional emails

Transactional email is an automatic email. Transactional emails may also called triggered emails. They are triggered by user interaction, they are sent to one person, rather than to many people. For example, when a customer buys a product or makes a reservation, emails are sent out to confirm that transaction. Transactional emails are an opportunity to introduce or extend the email relationship with customers.

These emails include

  • Welcome emails
  • Account creation emails
  • Password reset emails
  • Order confirmation emails
  • Thank you emails
  • Order status emails
  • Reorder emails
  • Purchase Receipt emails
  • Account balance updates
  • Review request emails

Email news letters

The email newsletter is one of the most effective type of email marketing. An email newsletter is a message that is sent out to customers on a regular interval. It may be sent daily, weekly, monthly or annually. Newsletter emails inform customers of current promotions, sales, and the newest offering.

Newsletters usually don’t have explicit sales messages. It informs users about your products, it tells them what you have been up to and it helps you build a unique relationship with them. It Create viral awareness of your company, product, or brand. It Drive page views to your website

Types of content in an email newsletters are

  • Articles about your industry
  • Letter from the CEO or other executive
  • Product testimonials
  • Success stories or customer spotlights
  • Educational articles
  • Links to useful sections of your website
  • Question and answer columns
  • Special offers or coupons
  • Opinion columns from experts
  • Tips and advice columns
  • Product reviews and announcements of new products
  • Upcoming events calendars
  • Contest announcements
  • Featured quotes
  • Surveys, polls, and feedback

For more details on email marketing and its strategies keep reading  itgoggle.com

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