We’ve been wondering about that too. So to find out who actually rules the space of email marketing software, we’ve signed up for six of the best options out there and tested them thoroughly. Here’s what we found.
What are the best email marketing services and tools available? If that’s the question on your mind right now then you’re in the right place.
The following is an in-depth comparison of the best email marketing service providers money can buy. The aim is to help you choose the perfect solution for your individual needs. This factors in things like pricing, ease of use, overall functionality, email designs and templates, and what type of user can benefit the most from using a particular tool over the other.
Let’s compare some of the best email marketing services for small businesses
Even though many consider email to be an old marketing method, it is still the most effective solution for connecting with your audience and keeping them updated with your content on a regular basis.
And it’s not just me saying! There’s raw data that confirms email’s supremacy:
- According to a study made by Gigaom and Extole, email is considered the best tactic for many companies to promote their products. The study was based on survey responses from 300 marketers in the U.S. The result shows that email is used regularly by 86 percent of respondents. [1]
- 75% of businesses agree that email gives them “excellent” to “good” ROI. [2]
- Need more data? ExactTarget says that 95 percent of online consumers use email. And 91 percent of them use email at least daily. [3]