Best Places to Buy Backlinks (Top 7 Websites in 2025): Plus Buying Guide
What’s the most important thing in SEO?
If you said link building, you’re 100% right. Yes, getting quality links to your sites is as important as it has ever been.
If you’re struggling to increase your search traffic, it might be mainly because you’re not focusing on link building. So here comes the most important question. How to attract quality Backlinks?
Is it possible to buy high quality Backlinks in 2025 and NOT get penalized? Does paid link building help or hurt your site in Google?
In this detailed guide, let’s figure that out.
Backlinks have always been the backbone of effective SEO, and in 2025, they remain one of the most important ranking factors for Google and other search engines. For site owners hungry for higher rankings, increased domain authority, and greater organic traffic, buying backlinks can be a tempting shortcut. However, the process is nuanced, full of risk, and the marketplace is crowded with options—some excellent, others dubious. This in-depth, SEO-friendly guide will walk you through the best places to buy backlinks, practical buying tips, and the real pros and cons, all in easy-to-understand language.
Table of Contents
- What Are Backlinks & Why Do They Matter?
- Should You Buy Backlinks in 2025?
- Best Places to Buy Backlinks (With Websites, Pros & Cons)
- Bazoom.com
- WhitePress.com
- NeedMyLink
- MeUp
- Blackhatlinks.com
- PRNEWS.io
- Authority Builders
- Fatjoe
- Freelancer Platforms: Fiverr & PeoplePerHour
- Buying Guide: How to Buy Backlinks Safely
- Pros and Cons of Buying Backlinks
- FAQs About Buying Backlinks in 2025
- Final Thoughts
What Are Backlinks & Why Do They Matter?
Backlinks—links from other websites to yours—act as “votes of confidence.” Search engines view quality backlinks as endorsements of your content’s value and authority. That’s why a strong backlink profile can:
- Boost search rankings
- Increase organic traffic
- Strengthen site authority
- Drive referral visits
Should You Buy Backlinks in 2025?
Buying backlinks remains controversial. Google’s Webmaster Guidelines prohibit buying or selling links for SEO purposes. However, many businesses—large and small—still do it carefully, using reputable marketplaces with a focus on quality and relevance
.
Caution: If Google detects manipulative or spammy bought links, your site could face penalties, traffic loss, or total deindexing. Today, quality and relevance matter more than ever.
The Best Places to Buy Backlinks in 2025
A range of reputable backlink marketplaces and agencies have emerged, each with unique strengths. Here’s a look at the most trusted options this year:
1. Bazoom.com
Website: https://bazoom.com
Why Bazoom Stands Out:
- One of the largest, most transparent curated marketplaces (80,000+ media outlets).
- You control your choices—browse every available domain, review metrics, and pick what fits your strategy.
- Handles content, placement, and support for a hands-off experience.
- Focuses only on link-building, not bundled with other SEO services.
Pros:
- Full transparency and control
- Massive inventory across niches and geos
- Fast turnaround, expert handling
- No spammy PBNs or low-tier sites
Cons:
- Paid only—costs can be significant for premium spots
- No free option—starter prices around $49/post
2. WhitePress
Website: https://whitepress.com
Why WhitePress Is Popular:
- Market leader in Europe, serving over 110,000+ sites worldwide.
- Multilingual, supports content creation and analytics.
- Powerful filtering by country, category, DR/DA metrics, and more.
Pros:
- Huge site selection
- International reach
- Useful filters and content support
Cons:
- Paid only—costs range widely, with high-authority sites pricey
- Some variation in site quality / editorial standards
3. NeedMyLink
Website: https://needmylink.com
Highlights:
- Offers over 7,000 vetted websites.
- Mix of manual service and DIY placements.
- Tiered pricing lets you choose according to budget and DA needs.
Pros:
- Curated list, less risk of spam
- Supportive to first-timers
- Consistent quality vetting
Cons:
- Paid service with no free placements
- Niche selection can be more limited than mega-marketplaces
4. MeUp
Website: https://meup.com
What Makes MeUp Unique:
- 120,000+ vetted opportunities, with a strong B2B and agency focus.
- Unique competitor link gap analysis tool.
- Transparent metrics, including traffic, DA, country, price.
Pros:
- Agency-friendly features
- Robust filters and gap analysis
- Good for scaling link building
Cons:
- Slightly complicated checkout (balance top-up required)
- Newer on the market; less track record for some niches
5. Blackhatlinks.com
Website: https://blackhatlinks.com
Extreme Affordability and Speed:
- Offers the lowest prices (as little as €2 per link) and instant delivery.
- Supports a wide variety of link types—Web 2.0, wiki, bookmarks, comments, social, .gov/.edu, and more.
Pros:
- Cheapest and fastest service
- Detailed reports and link verification
- High order automation
Cons:
- Links are often from low-quality or spammy sources (PBNs, automated sites)
- Very high risk of Google penalties or wasted investment in 2025
- Not suitable for long-term, “white-hat” SEO
6. PRNEWS.io
Website: https://prnews.io
Global Media Coverage:
- Access to 100,000+ news and industry sites for guest posts, sponsored content, and press releases.
- Supports all markets and languages, with transparent pricing.
Pros:
- Legitimate media placements
- Great for PR and authority building
Cons:
- Paid only—fees vary by authority and niche
- PR focus means not all links are contextual or do-follow
7. Authority Builders
Website: https://authority.builders
Respected Agency-Level Marketplace:
- Focuses on do-follow contextual links only from real, high-DA sites.
- Handles all outreach and content for you.
Pros:
- No PBNs, guaranteed outreach quality
- Strong links for competitive markets
Cons:
- Higher cost per link
- Limited inventory for hyper-niche topics
8. Fatjoe
Website: https://fatjoe.com
Global Marketplace with Custom Orders:
- Excellent for agencies and in-house teams.
- Large inventory, clear link quality tiers.
Pros:
- Scalable for bulk link buying
- Good customer support
Cons:
- Paid only
- Must vet quality for each order
9. Freelancer Platforms: Fiverr & PeoplePerHour
Websites: https://fiverr.com, https://peopleperhour.com
The Entry-Level Route:
- Easy to find backlink sellers at any budget.
Pros:
- Massive selection and low entry prices
- Useful for freelancers and small sites
Cons:
- High risk: many links are spammy, not white-hat
- Buyer beware—quality and longevity often poor
Buying Guide: How to Buy Backlinks Safely in 2025
Step 1: Define Your Goal & Budget
- Are you seeking higher rankings, referral traffic, or brand authority?
- Set a realistic budget; higher authority costs more.
Step 2: Choose Only Reputable Platforms
- Prefer curated marketplaces, established agencies, and networks with human vetting.
- Avoid “bulk link” deals and ultra-cheap offers from unknown sellers.
Step 3: Check the Site’s Metrics
- Focus on sites with high Domain Authority (DA), Domain Rating (DR), real organic traffic, and relevant topical authority.
- Analyze the site’s backlink profile and recent content for signs of health.
Step 4: Review Link Type
- Do-follow contextual links are best for SEO.
- Guest posts and relevant in-content editorial links are safest.
- Avoid site-wide, footer, or comment links.
Step 5: Vet Content Quality
- Make sure the site publishes real, well-edited content.
- Avoid obvious PBNs, spun content, or link farms.
Step 6: Track and Monitor Results
- Use tools (Ahrefs, Majestic, Moz) to confirm delivery and ongoing presence of links.
- Monitor your site’s rankings and traffic post-purchase.
Pros and Cons of Buying Backlinks
| Pros | Cons |
|---|---|
| Quicker SEO results (if done right) | Risk of Google penalties or deindexing |
| Gain access to high-authority, hard-to-get sites | Many vendors push spammy/low-quality links |
| Control over niche, anchor, and context | Costs can add up, no guarantees of ranking boost |
| Time-saving (skip manual outreach) | Short-term gains can vanish if links are removed |
| Pairs well with an existing content strategy | Can damage brand reputation if discovered |
| Increased authority and referral traffic | Ethical concerns, especially for big brands |
| Transparent placements with trusted providers | Link removals out of your control |
Important Caveats
- Google Discourages Buying: Purchased links violate search guidelines. Always proceed with caution.
- Permanent vs. Rented: Some services offer “rented” links (pay monthly). Weigh costs and sustainability.
- No Guarantees: Algorithm changes mean no platform can promise rankings.
Frequently Asked Questions
Is buying backlinks legal?
It’s not illegal, but it is against Google’s Webmaster Guidelines.
How much do backlinks cost?
Typical costs range from $20 (small blogs) to $600+ (authoritative media). Expect to pay more for niche authority and traffic.
Do paid backlinks work in 2025?
When done with care—yes. Focus on quality, relevance, and using established platforms. Avoid shortcuts.
Can backlinks get my site penalized?
Yes. Spammy, irrelevant, or bulk links can trigger manual actions or algorithmic drops.
Final Thoughts
Buying backlinks in 2025 can supercharge your SEO—but only if you buy the right way: vet platforms thoroughly, favor quality over quantity, and monitor your site defensively. Consider this a powerful weapon, not a shortcut. When in doubt, consult a professional SEO agency, and always pair paid links with organic, content-driven link building for long-term results.
Pro Tip: If your project deserves long-lasting rankings—invest first in stellar content, then carefully layer in high-quality backlinks from reputable marketplaces like Bazoom, WhitePress, NeedMyLink, and PRNEWS.